Life Talks About Survival


In 2018, Bayer held a meeting on “Life Talks – About Survival.” The initiative focused on prostate cancer, bringing to Portugal some international experts such as Prof. Dr. Joe O’Sullivan, of Queen’s University of Belfast, also have the participation of some Portuguese figures – The director of the Oncology Service of the Lisbon North Hospital Center, Dr. Luís Costa and the Director of the Oncology Service of the Coimbra IPO, Dr. Gabriela Sousa .

The creativity and production of the opening video of the conference was handled by Clara Amarela, finishing with Dr. Joel Selanikio, TED Speaker, who talked about the impact of collaboration on our survival.

Client: Bayer
Agency: iiMotion
Creative Direction: Ricardo Clara Couto
Production: Clara Amarela
Copywriter: Ricardo Clara Couto
Voice-over: Pepe Rapazote