Parental Mourning

associação acreditar

The Parental Mourning campaign was a nationwide project, and one that reached the final of the Effie Awards Europe Festival. With the motto “The Mourning of a life does not fit into 5 days”, the Acreditar Association had the purpose of increasing the parents’ mourning time. It was achieved: from 5 to 20 days. The communication was created by Tux&Gill with production by Clara Amarela Films, sound by Display Sound, photography by Tiago Fezas Vital and public relations by Luvin.


Director – Ricardo Clara Couto
Image Assistant – João Ramos
Assistant Director – Maria Inês Carrola
Production – Luís Hipólito and Maria Valverde
Video Post Production – Ana Rita Romão, Maria Inês Carrola
Audio Post Production – Ana Rita Romão
Motion Graphics – Ana Rita Romão
Voice Over – Simon Frankel
Studio – ZOF Studio