The Parental Mourning campaign was a nationwide project, and one that reached the final of the Effie Awards Europe Festival. With the motto “The Mourning of a life does not fit into 5 days”, the Acreditar Association had the purpose of increasing the parents’ mourning time. It was achieved: from 5 to 20 days. The communication was created by Tux&Gill with production by Clara Amarela Films, sound by Display Sound, photography by Tiago Fezas Vital and public relations by Luvin.